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Good advertising design must accomplish these four objectives:
Before you can sell anything you have to get the prospect's attention. This is the main creative objective.
Promise them, inform them, entice them, amuse them or even Shock them, ...but get their attention.
Copy, typography and graphics must be concise, clear and readable.
Build an image. Order today. Call
or Clip the coupon. The goal of most advertisements is to sell. Make it easy! Use WIFM's. "What's In It For Me (the reader)?" in your copy.
Good advertising accomplishes the above within the budget.
Deliver a strong message at a reasonable cost
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Business need to know
where to get what they need and
why it is better, faster or cheaper.
These ads for a supplier to the
hospitality industry offer solid answers
while using the actual products
to capture the reader's attention
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These ads are not afraid to
sell price points while appealing
to the customers epicurean urges.
Don't be afraid to use proven motivators
like FREE, DISCOUNT, or
SAVE MONEY.
Good food or service is even better
when it is a bargain!
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