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Brochures and catalogs come in a huge variety of sizes and formats but
they all need to do the following:
With so much literature available today the number one job is to stand out on a cluttered desk, a rack display or even on a website.
Graphics and typography must be clear and READABLE! Fancy "artsy" type and ambiguous images can be left out.
Get to the point and stick to it.
Technical information, pricing, descriptions and sales points must be read and re-read for accuracy.
All design devices such as the number of colors, special die-cuts, photos, illustrations, embossing, spot colors and odd sizes must all have a realistic function or they are just a waste of resources. We know how to get the most from your printing dollar
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This hospitality brochure
highlights the Nassua Inn's
unique historical ambiance
that is presented in an
enviornment that is both
contemporary and elegant
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Two in a series of
public
service brochures
for the
New York State Sheriffs' Association.
The inside copy answers the question
posed by the covers and
gives people solutions in a
detailed and east to read format.
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