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Good package design must accomplish these four objectives:
Dominate the shelf or freezer case and be visible from across the isle. Promise the buyer what they are looking for; flavor, value, taste, acceptance or prestige. Know your target consumer..
No room for guesswork about what is inside. Why do you want to buy it? Your package is the best place to feature your product's benefits.
Contents, ingredients, and other mandatory statements must meet industry and government regulations. Details are important!
All packaging must adhere to the limitations of the printing process of the materials used. No design is acceptable that is not printable or challenges the process so much as to be cost prohibitive.
We work with manufacturers BEFORE beginning the design process. |
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We not only designed the package,
but crafted the name for
deep fried pasta snack sticks..
."Snix Snax"!
The brightly colored box
commands attention and
features the
product photo.
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This brand was not established.
To re-enforce consumer awareness,
the item and product are given priority
in this line of frozen snack products.
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